Every employee interaction with the public is a branding and thought leadership opportunity.
Data (from Linked-in) shows that reach culled from an organization’s employees are, collectively, 10X larger than the formal network generated by the organization’s Website and Social Media Pages.
Even more significantly, employee contacts get 10X greater engagement that an organization’s posts do. Unlock this often overlooked power of employee advocacy!
If we could stretch this point to its fullest, We could potentially generate 100X the effect of traditional marketing.
Professional instructors have the greatest contact time of all the resort employees. And they exude the greatest gravitas! Train them well. Use them wisely and watch your revue grow